2 September 2010

     
The Balihoo Blog has a New Home! December 18th, 2009 Shane Vaughan
The Week December 16th, 2009 kbergerud
New Years Re$olutions December 7th, 2009 Brian King
Fly-like User Testing December 4th, 2009 Kelly Mason
Boise - Both for Business and Pleasure December 4th, 2009 Marcie Blagden

And the Winner Is…

A couple months ago the Tour de Coffee was launched. It was our mission to find the best coffee in downtown Boise. After six grueling weeks of judging, tasting, and scrutinizing, we have our winner! We patronized six local coffee shops, including: Thomas Hammer, Java, Alia’s, Dawson Taylor, Flying M, and Moxie Java.

This was a fairly scientific process. We had 12-16 attendees to each location and judged based on the following criteria:

• Taste – How does the coffee taste? Was it excellently roasted or did it taste like expired Taster’s Choice?
• Speed – How quickly was the shop able to serve all of us? Were we tapping our feet in anticipation or swiping our debit cards the same moment we walked through the door?
• Barista Friendliness – Was the service friendly and cheerful? In other words, did the barista’s have their morning coffee before serving ours?
• Food Options – Were food options aplenty/was enough food available? Did you feature 32 strains of biscotti or just one stale bran muffin?
• Price – Was the price right? Were we surprised we could pay with pocket change or did we have to borrow from the nearest D.L. Evans?
• Location – Were we satisfied with how far/close the particular coffee shop was? Were we too winded to order when we arrived or did we merely stroll across the street?

Overall results below:
graph

Scorecards were given to each attendee, and the feedback was crunched and tortured until we arrived at the clear winner: ALIA’S!!!!!!!!!! Alia’s has the best coffee in town (at least in our humble opinion), and they also offer the tastiest bagel sandwiches around. Alia’s scored highly in nearly every category. The major concern that seemed to be a theme in voting was their ability to handle our bandwidth…

alias

That said, Congratulations, Alia’s! Now be sure to staff for a flood of Balihooers every Friday!!!

Filed under: Balihooers, Inside Balihoo, Piper, Alex
Posted by: Piper Andrisek on November 6, 2009 @ 12:15 pm | Permalink

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About the Balihoo Kennel

The Balihoo Kennel is a company blog put together and contributed to by Balihoo employees. Balihoo (www.balihoo.com) is the premier provider of Local Marketing Automation technology and services to franchises and national brands with local marketing needs. Balihoo brings enterprise-class marketing to the local level and gives national brands full visibility into all local marketing activities and results.