Mobile Advertising - Creative Revolution?

Up until this point, mobile advertising hasn’t exactly received acclaim for being overly creative or thought-provoking. As the article’s author points out, you have probably never heard anyone say, “I just can’t get that banner out of my head!”  

Now that mobile advertising is continually gaining momentum (research giant Gartner has predicted that worldwide mobile advertising spending is slated to grow 74 percent this year to $913 million (and then surpass $13 billion by 2013, with Asia leading the charge, followed by North America and Europe) it stands to reason that the medium will likely step up and improve creatively.

With more and more creative teams and brands utilizing or at least looking into mobile, this medium will likely (and hopefully) make some incredible progress over the next several years. Should be interesting to see mobile fleshed out by creative agencies.

Have you seen a mobile ad yet that really grabbed you – if so, tell us about it!