I was reading a Brandweek article this morning entitled, “What’s In-Store?  Lots of TV Ads.”  Interestingly, in-store TV advertising is expected to gain 43% YOY growth from 2006.  That’s an astounding rate of growth that is attributable not only to the advancement of the technology, but also to the effectiveness of the method of advertising as demonstrated by this quote: 

“Research from Premier Retail Network, the San Francisco firm that provides television programming for Wal-Mart, shows that that in-store TV marketing generates 56% average recall versus only 21% for regular TV spots.”

This was a great opportunity to test out the Balihoo search engine and see what type of companies we could find in the arena.  Logging into Balihoo, I selected “Out-Of-Home” as my media type, and used the keyword term “in-store” and I was delievered a full page of results of providers of this type of advertising.  Examples include:

PRN (quoted in article)

Media Cart

In-Store Broadcasting Network

Scala

It’s great to see our search engine delivering such a comprehensive set of results for the media planner/marketer looking to reach their customers via in-store advertising.�